Web page © 2003 Plum Art Studio, Arlington, Virginia
| Plan an identity package! | ||
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The first impression that potential customers form about any business is usually gained from the components of its identity package--logo, business cards, letterhead, brochures, newsletters, and advertising copy. Graphic design plays a central role in creating the image projected by an enterprise. | |
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| Depending on the nature of the products offered or services provided, design elements may be chosen to project either a serious or a more relaxed style. Angular shapes create a dynamic, forceful, determined impression; curvilinear shapes convey a softer, fluid, flexible message. Bold colors communicate such qualities as strength and power, while pastels, depending upon the design, often communicate dreamlike, light-hearted, or refreshing and nourishing qualities. |
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Successful development of a business profile requires the services of a talented and experienced graphic design artist. A coordinated identity package is an important asset in the competitive business environment. | |
| A few lines drawn by a creative graphic design artist can establish a memorable image for a small business enterprise. |
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